We like to play with Sherwin's paint chip cards in creative ways across all of our social channels. When Sherwin-Williams changed the format of those chips, it was an opportunity to try something new. Inspired in part by the knolling trend and micro-photography, I established a unique style of photography for the brand. This style allowed us to showcase the preciseness of Sherwin's color-matching, while also establishing connections between the color name and the everyday items placed around the chip. It was an exciting and creative challenge to make those associations and convey that story within such a small space.
