Each April during Distracted Driving Awareness Month, Root publishes our annual Distracted Driving Report to analyze exclusive driving data about focus behind the wheel. This year, we shared our latest findings around distracted driving trends and explored new driver insights to uncover the leading causes of distraction on the road. We brought these insights to life on social media through a series of video vignettes that highlighted unique, relatable moments of distracted driving, and gave our followers a chance to tell us about their own #FocusKryptonite. The campaign drew strong press coverage and broad social engagement—helping to raise awareness about distracted driving and educate about ways to help make the road a safer place.

#FocusKryptonite Social Media Takeover

Distracted Driving Report

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