Root Insurance entered into a partnership with NASCAR driver Bubba Wallace because of their shared values of bringing progress and fairness to industries that are resistant to change. Root launched the initiative with the Progress Owes No Apology brand film, but continued with a campaign across social and digital channels. Each element of the campaign focused on the core theme of unapologetic change.

Social Media Takeover

We relied on our organic social channels to tell Bubba’s story, our story, and why this partnership is different.

Display Ads

Messaging Hierarchy Exploration

This campaign earned over 3 billion impressions for Root, almost entirely through organic traffic.