Dang Spicy, Nashville-Inspired, Comfort with a Kick. A Nashville-Inspired Hot Chicken Slider from White Castle? Believe it. This was the first initiative where I was involved from concept to execution. It was a challenging to establish a style and vision that would translate through the multiple production agencies we partner with who produce our various media buys in print and digital. Sometimes the style had to be stripped down in places to accommodate the media platform. From concept to execution you can see how the style develops and adapts.
