The Sherwin-Williams social team attends a few blogger conferences and events throughout the year, in order to make an impression and inspire the other creative DIYers there. These consumers and influencers already view Sherwin as the seasoned authority in paint and color, so our challenge was to position the brand as a knowledgeable expert when it comes to current trends and styles. To achieve this goal and give our consumers a way to display their fandom, we created fun lapel pins with a unique Sherwin twist.
